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Words: 296

Subject: The Fox News guide to email marketing

Body:

This is powerful.  I can't remember who
first shared this tip but you can see
it LIVE in action on the news.

We see it everyday, and personally I 
think it's a little worrying!

First, we just want to be entertained.

I mean, the news is the news right?  

If you want to see what's going on around
the other side of the world, get the
facts on a war, famine or disaster then
surely you just tune it and download.

Right?  Wrong!  

News has become educational entertainment.

Or what email marketer Matt Furey calls
info-tainment.

This is a big tip in marketing.  Yeah,
sure everyone wants to learn how to make
a million bucks a month.

But that's not enough anymore.

Serious.

We want to be educated and entertained
all at the same time.

Life's too boring and we all love a drama
so make sure you give it to your subscribers
and they'll be loving your emails.

You'll become their daily fix.

Infotain you market and make education 
interesting and you'll have them opening 
your emails and sharing your name like no
body knows.

Second, we love a cliff hanger. 

They do this on the news too.  They reveal
a breaking story... after this commercial
break or 'later' on in the show.

Stuff designed to keep you watching.

I did this in the previous email where we
talked about headlines.  I mentioned a 
final tip I'd be revealing in this email.

Did it work?  You might not remember but
you opened the email right?  Does it have
an impact on a sub-conscious level?

Perhaps.

But a cliff hanger works.  In the news, on
our favorite TV shows and in email.

There you have it, infortain your readers
and through in a few cliff-hangers for 
great effect!

Take care and see you in the next email.

It's not one for wussies, sissies or 
cry-babies... trust me!

[insert name]



